After more than 25 years in commercial management, supply chain operations and organisational leadership, Denise chose a different path, one that is focused on creating meaningful impact beyond the boardroom. Through International Gerizim, she has dedicated herself to helping businesses, communities and individuals work together to build a more connected and purpose-driven society.
Drawing on decades of corporate experience, Denise believes that true success extends beyond financial results. Her mission is to help organisations align business objectives with social responsibility, creating sustainable value for employees, communities and future generations.
Before founding International Gerizim, you spent more than 25 years in commercial management, supply chain operations and organisational leadership. What inspired you to pivot towards purpose-driven work?
Throughout my corporate career, I had the privilege of working with talented people, leading teams and contributing to business growth. Over time, however, I realised that success is not measured solely by profit, efficiency or market share. It is also reflected in the lives we impact and the legacy we leave behind.
I saw many individuals and organisations searching for deeper meaning, stronger relationships and a greater sense of purpose. That inspired me to establish International Gerizim as a platform where businesses, communities and social impact initiatives can come together to create positive change.
Today, my goal is to help organisations create value not only for shareholders, but also for employees, communities and future generations.
Many CSR (Corporate Social Responsibility) initiatives start with good intentions but fail to create lasting impact. What gap did you see in the market that Gerizim seeks to address?
Many CSR initiatives are event-driven rather than relationship-driven. Companies may sponsor projects, donate resources or organise volunteer activities, but the impact often ends when the event concludes.
The gap I identified was the lack of meaningful and lasting connections between businesses, communities and beneficiaries. International Gerizim focuses on building long-term partnerships that create sustainable outcomes. We help organisations align their values, people and resources with causes that matter, making impact part of their culture rather than a one-off activity.
What were some of the biggest challenges when building a business centred around purpose and social impact?
One of the biggest challenges is helping people understand that purpose and business success are not mutually exclusive. Many still view social impact as a cost rather than an investment.
Another challenge is measuring impact. Financial results can be quantified easily, but transforming lives, strengthening communities and building trust often take time.
We have learnt that consistency, credibility and collaboration are essential. Purpose-driven work is a marathon, not a sprint.
In your view, what separates companies that genuinely care from those that merely appear to care?
The difference is consistency.
Companies that genuinely care demonstrate their values even when nobody is watching. Their commitment is reflected in how they treat employees, customers, suppliers and the wider community.
Purpose is not a marketing message. It is something that is reflected in daily decisions, actions and organisational culture. People can quickly recognise the difference between authentic commitment and performative branding.
Technology is making us more connected than ever, yet many people feel isolated. Why do you think this is happening?
Technology has made communication faster, but not necessarily deeper.
We can connect with thousands of people online and still lack meaningful relationships. Human beings need belonging, purpose and genuine community. While technology is a powerful tool, it cannot replace empathy, trust and authentic human connection.
I believe the future is not about choosing between technology and people. It is about using technology to strengthen relationships rather than replace them.
What have been the biggest lessons you have learnt as a founder?
Firstly, clarity of purpose matters more than perfection. Secondly, relationships are among the most valuable assets any organisation can possess.
Thirdly, resilience is essential. Every founder faces setbacks, uncertainty and moments of doubt. What keeps you moving forward is a clear mission and a strong understanding of why you started.
Most importantly, I have learnt that leadership is about serving others, empowering people and creating opportunities for others to succeed.
What is your vision for Singapore in the next five years?
I hope Singapore continues to thrive economically while becoming an even more caring, connected and purpose-driven society.
I would like to see businesses, schools, social enterprises, faith communities and government agencies working more closely together to address social challenges and create opportunities for everyone.
Singapore has long been recognised for innovation and excellence. My hope is that we become equally known for compassion, inclusion and community impact.
If you could have a superpower for one day, what would it be and why?
I would choose the ability to instantly connect people with the right opportunities, resources and relationships.
Often, the solution to a challenge already exists. It simply has not met the right person yet. If I could connect people, organisations and communities more effectively, I believe we could accelerate positive change and help many more lives flourish.
Connect with Denise: InternationalGerizim, LinkedIn and Instagram.
