Meet Kristina, a business strategist, entrepreneur, and coach who helps women build profitable businesses by combining practical business strategy with mindset transformation. Drawing on her background in law, international business, consulting, and digital marketing, she believes entrepreneurship is not just about building a company but about becoming a stronger and more resilient version of yourself.
Having successfully built businesses across different countries and navigated major disruptions such as COVID-19, Kristina now works with women entrepreneurs around the world to help them transition from experts in their field into confident business owners. Through her global community, She’s Got a Business, she empowers women to embrace visibility, leadership, and innovation in an increasingly AI-driven world.
You combine business strategy, coaching, and mindset work in a unique way. What experiences have shaped the way you approach entrepreneurship today?
Entrepreneurship is, in many ways, a journey of becoming a new version of yourself. My confidence came from my background in Law, International Business, consulting, and digital marketing. Running a marketing agency in Hong Kong gave me valuable insights into how different businesses grow and market themselves.
Another major lesson came from uncertainty. During COVID-19, I saw successful businesses struggle overnight. When my family relocated from Hong Kong to Singapore, I was only able to keep my business running because it operated online.
Those experiences taught me the importance of diversification, resilience, and adaptability. If you rely on a single income stream, one unexpected event can change everything.
Through your work with women entrepreneurs, what are some common struggles you consistently see?
One of the biggest challenges is shifting from a corporate mindset to an entrepreneurial one. In the corporate world, you have a recognised brand, a support team, and defined responsibilities. As an entrepreneur, every decision and outcome rests on your shoulders.
The second challenge is that expertise alone is no longer enough. Whether you are a coach, psychologist, jeweller, or consultant, you must also understand marketing, sales, operations, and leadership.
These two challenges consistently appear across industries and backgrounds.
Many women are highly capable but still hesitate to show themselves publicly. What does true empowerment look like?
For me, true empowerment comes from seeing women create the businesses and lives they genuinely want.
In our community, She’s Got a Business, we have women from more than 40 countries. When a woman sees someone with a similar background succeed, whether she is a mother, an immigrant, or someone rebuilding her life, it creates a powerful sense of possibility.
That kind of real-life example is far more impactful than any motivational quote. Women leading by example and becoming role models for one another is, in my view, the most powerful form of empowerment.
You have said that visibility is no longer optional for entrepreneurs. Why has personal branding become such a critical business asset today?
In the age of AI, trust has become more important than ever. AI can create content and automate communication, but it cannot replicate real human experiences. People choose to work with those they trust, relate to, and connect with.
That is why personal branding matters. It allows entrepreneurs to share their stories, values, and experiences in a way that builds credibility. When I moved from Hong Kong to Singapore, my personal brand helped my business move with me. People connect with people, not companies.
As AI continues to grow, genuine human connection will become even more valuable.
You often speak about structure and clarity. Why are these so underrated among founders?
Many people talk about resilience and perseverance, but without clarity, you may be working hard on the wrong things. You need to know what you are building, why you are building it, and why the market needs it. Without that clarity, you risk wasting time, money, and effort.
Business is naturally chaotic, especially in the early stages. Structure helps you focus on the right priorities and avoid unnecessary distractions. When you know what deserves your attention, your chances of success increase significantly.
Systems and structure do more than protect your sanity. They also protect your business and finances.
What motivates you to keep going every time you reach a new milestone?
Being a high achiever is both a blessing and a curse. Every time you reach a milestone, a new horizon appears. What motivates me most is seeing transformation in the people I work with. Many start without a business idea, income, or clear direction, but over time they build businesses they love and generate meaningful results.
What inspires me even more is the ripple effect. When one woman builds a purpose-driven business, she positively impacts many others. That creates a movement worth continuing.
What is your vision for Singapore in the next five years?
I moved to Singapore almost five years ago, and the longer I stay, the more I appreciate it. Singapore offers a level of stability and ease of doing business that is rare anywhere else in the world. I hope those strengths continue to grow and support entrepreneurs even further.
Like many business owners, I am also focused on the impact of AI. I hope Singapore continues leading the way in helping businesses adopt AI effectively, not only in the technology sector but across all industries.
I believe entrepreneurs and business owners have an important role to play in shaping this new AI-powered future.
If you could have a superpower for one day, what would it be and why?
I would choose the ability to give every person 24 hours to experience what it feels like to live at their full potential. I believe every human being is born with talent, purpose, and unique gifts. Sometimes people simply do not realise what they are capable of.
If everyone could experience, even for one day, what it feels like to fully step into their purpose and power, they would be far more motivated to do the work necessary to become that version of themselves.
Connect with Kristina: LinkedIn
