Kelvin Fong’s journey from failing his O-Levels to becoming CEO of PropNex reflects resilience, determination and personal growth. Raised by his grandmother, he experienced financial insecurity early in life, which motivated him to succeed and provide for his family. Over more than two decades in real estate, he built and mentored a team of thousands, eventually discovering that helping others succeed brought him greater fulfilment than personal achievements.
In 2025, Kelvin succeeded PropNex founder Ismail Gafoor as CEO. Today, he focuses on developing future leaders, strengthening the organisation and preparing property professionals for an AI-driven future. For Kelvin, lasting success comes from having a clear purpose, embracing change and recognising the potential in others.
Looking back at everything you have achieved, how important was that early failure in shaping your drive to succeed?
During my school days, I often felt inferior and worried about how others perceived me. English was particularly challenging, and even as my career progressed, I sometimes doubted my ability to express myself.
However, my greatest motivation was the fear of financial insecurity. Raised by my grandmother, I worked part-time from a young age. When my parents asked me to contribute my savings towards her care, I became even more conscious of money.
I was determined that my children would never experience the same uncertainty. Although my academic setbacks shaped me, financial insecurity was what truly pushed me forward. I didn’t know whether I would succeed, but I knew I had to keep trying.
You entered real estate more than 20 years ago and eventually built a team of thousands. When did you realise your strength lay in developing and leading people?
Even when my team grew to several thousand people, I didn’t think much about my leadership strengths. I simply felt responsible for helping those who had placed their trust in me.
Around 2014, at approximately 39, I began questioning my purpose after achieving several career milestones. I wondered what would motivate me to continue.
The answer came from watching others grow. I began giving team members opportunities to conduct training and speak on stage. Seeing them develop confidence and influence others brought me a satisfaction that money couldn’t provide.
Having experienced self-doubt myself, I understood how limiting it could be. Helping others overcome those doubts became my long-term purpose.
You took over as CEO of PropNex from founder Mr Ismail Gafoor in 2025. What has been your biggest challenge in developing your own identity as CEO?
My greatest challenge was overcoming self-doubt. Ismail built PropNex into what it is today, and I initially questioned whether I could meet expectations.
Fortunately, we have complementary strengths, and he has given me the trust and freedom to lead in my own way.
Another adjustment was learning to oversee the entire organisation. Previously, my focus was primarily on salespersons and training. I initially assumed experienced department heads could operate independently, but I realised they also needed clear direction and decisions from me.
Becoming more involved helped me understand their challenges and improve our processes.
I’m still learning every day, but having a clear purpose helps me navigate the responsibilities of leadership.
What separates property salespersons who enjoy a few successful years from those who remain successful for decades?
I believe the difference is purpose. Once you have achieved your financial goals, what motivates you to continue? I experienced this myself before discovering fulfilment in helping others transform their lives.
Long-term success also requires adaptability. Markets, customer expectations and technology constantly change. Salespersons must continuously improve rather than rely on methods that worked years ago.
I encourage salespersons to consider what they want their lives to look like at 55 or 65, and how they can build sustainable businesses that don’t depend entirely on their daily involvement.
They must also recognise that property decisions can affect families for years. Taking that responsibility seriously builds trust and lasting client relationships.
Growing up under your grandmother’s care, you learnt hard work and perseverance early. How relevant are these values today?
They remain extremely important. My upbringing taught me responsibility and the importance of providing for myself and others.
However, I don’t believe younger generations are necessarily less hardworking. Many grew up under different circumstances and place greater emphasis on work-life balance.
The key is helping them discover their purpose.
I have spoken with young people who questioned why they needed to earn more. Once we discussed their future aspirations, they began recognising reasons to work towards meaningful goals.
People persevere when they understand what they are working towards. As leaders, we should help them find that direction.
If you could speak to your younger self, what would you tell him?
I would tell him, “The challenges you are facing will shape you. Keep moving forward, even when you cannot see where the journey will lead.”
After failing my O-Levels, I felt discouraged and initially attended a private school. Eventually, my former school invited me back, and I’m grateful I received another opportunity.
Setbacks present a choice: remain where you are or take a step forward. The first step is often difficult, and further challenges will follow. However, each can be overcome.
Most importantly, I would remind my younger self that he has value, even when he cannot recognise it.
What’s your vision for Singapore in the next five years?
I hope Singaporeans become better equipped to embrace technology while recognising the value they bring.
Artificial intelligence is advancing rapidly, and I’m concerned about how people will adapt as more tasks become automated. Within PropNex, my goal over the next three years is to help our salespersons and staff use AI effectively, strengthen their capabilities and increase their professional value.
Technology should complement people’s knowledge, experience and ability to build relationships. I hope more Singaporeans will gain the confidence and skills needed to navigate this transition successfully.
If you could have a superpower for one day, what would it be and why?
I would choose boundless energy, so much that I could almost fly!
With so many responsibilities and thoughts constantly on my mind, I would love to feel completely energised and free.
Having the energy to think clearly, accomplish everything I want and share more with others, while still enjoying the moment, would be wonderful.
Connect with Kelvin: LinkedIn.
