Meet Zen (章证翔), who is a familiar face on Singaporean television. He made his mark in the entertainment industry with notable roles, including a Best Supporting Actor nomination for The Little Nyonya. But behind the screen, Zen was already thinking ahead—driven by a desire for personal growth, financial security, and deeper fulfilment beyond the spotlight.
Today, Zen is the CEO of Crescere Asset Management, a role he earned through resilience, grit, and a relentless willingness to learn. From passing his real estate exams to navigating the complex world of fund management, Zen’s transformation is a powerful story of reinvention. His journey proves that success isn’t about staying in the comfort zone—it’s about stepping into the unknown and growing alongside every challenge.
So you have had a fascinating journey from actor to real estate professional and now to CEO of Crescere Asset Management. What was the biggest challenge in making each transition and what helped you succeed?
Honestly, I don’t feel I’ve succeeded yet. The transitions were painful. Going from actor to real estate agent involved exams, but that phase was still quite enjoyable because some friends and I went through it together.
Transitioning from real estate to asset management, though, was really tough. I knew nothing. I had to bang on doors, meet bankers, and read through all those complicated documents. My English wasn’t great, so I had to go through every word slowly—it was extremely difficult.
Your acting career brought you recognition, including a Best Supporting Actor nomination for The Little Nyonya. How did your experience in the entertainment industry prepare you for your transition to real estate?
Yes, the nomination was an honour—I had a lot of help from people around me. But unfortunately, I didn’t win; it went to Chew Chor Meng, and I think he truly deserved it. That period made me think I needed to pivot. I had worked hard in my acting career, but sometimes the payoff wasn’t what I’d hoped.
I wanted to improve my standard of living and pursue new goals. Becoming a real estate agent was relatively easy because many people already recognised me, and I was willing to work hard for my clients.
I wasn’t the kind of actor who relied solely on fame—I got my hands dirty and did everything a real estate agent had to do.
You often mention your belief in cause and effect—that diligent efforts will lead to meaningful outcomes. How do you apply this philosophy in leading teams and building investor trust?
My company is called Crescere Asset Management. “Crescere” is Italian for “to grow”, symbolising our goal to grow alongside our clients. Our Chinese name reflects our commitment to being upfront and honest.
We don’t hide anything. My philosophy is that if I help clients—even with tasks outside my job scope—once they get what they want, they’ll trust me and let me manage their assets. That’s how trust is built.
Transitioning from real estate to asset management, though, was really tough. I knew nothing. I had to bang on doors, meet bankers, and read through all those complicated documents. My English wasn’t great, so I had to go through every word slowly—it was extremely difficult.
Beyond business, you also serve as Director at the Rotary Club of Garden City. How has giving back to the community shaped your perspective as an entrepreneur and leader?
I’m a director at the Rotary Club, but I don’t hold a major position because it requires a significant time commitment, and I have children.
I attend meetings, help raise funds, and network with Rotary members globally, such as in Taiwan. It’s about building connections between Rotary Clubs worldwide, which may even lead to future business collaborations. That’s the core of what I believe we should do.
What is one failure you thought would break you but ended up becoming your biggest breakthrough?
When I was a real estate agent, someone tried to act dishonestly and attempted to extort something from me. They even threatened to complain to CEA to get my licence revoked.
I was terrified and unsure of what to do. I hadn’t done anything wrong, but they were trying to scare me. Then, like a miracle, someone came along and confirmed that the property in question had already been sold—they had no right to threaten me.
That moment taught me that when you stay true to your integrity, help will come. It was a breakthrough because I nearly crumbled, but I stood firm, and the truth came to light.
What’s your vision for Singapore in the next five years?
I believe Singapore will continue to grow. However, our declining birth rate is something we need to be conscious of. We’re bringing in a lot of foreign talent, which isn’t necessarily bad, but we must be careful.
Cultural differences may influence or dilute our local identity. Over time, our distinct Singapore culture may become less prominent, which worries me.
If you could have a superpower for one day, what would it be and why?
I’d love to fly. I value freedom, and being able to fly would let me explore the world and see everything. Normally, travelling to another country takes time, but with flying—or teleportation—I could go anywhere instantly. That would be amazing.
Connect with Zen: Crescere Asset Management and LinkedIn.
