Meet Stella, who learned long before real estate became her profession how deeply uncertainty can affect people, especially when it comes to finances and major life decisions. Having witnessed the stress caused by unclear costs and shifting expectations, she came to understand that trust, once broken, is difficult to rebuild. Personal loss later reinforced this belief, shaping a quiet but powerful conviction: people deserve clarity, honesty, and guidance they can rely on, especially in life’s most vulnerable moments.
Today, that conviction defines how she practises real estate. In a fast-paced and often pressured property market, she chooses to slow things down, helping clients think clearly, reflect deeply, and make decisions they can live with peacefully. Her work is not about pushing outcomes, but about walking alongside people with care, transparency, and discernment, recognising that buying or selling a home is never just a transaction, but a life decision.
Your brand emphasises transparency and ethics. What inspired you to build your real estate business around these values?
My values were shaped long before I entered real estate. In my earlier work, I saw how unclear costs and shifting expectations created stress for homeowners. Over time, I realised that uncertainty, especially around finances, creates anxiety and erodes trust, and once trust is broken, it is very difficult to repair.
Life reinforced this lesson more deeply when I lost my father at a young age and my husband suddenly in 2015. While grieving, I still had to make important decisions for my family, and I learned that in such moments, emotions and finances are deeply intertwined. What mattered most was not reassurance, but clear and honest guidance.
These experiences shape how I practise real estate today. Transparency and ethics are not branding choices, but personal convictions. I believe clients deserve clarity, even if it means advising them to pause or walk away. Trust lasts far longer than any transaction, and I see my role as walking alongside people through decisions that shape their lives, not just their homes.
Can you walk us through how your client-centric model works, especially in a fast-paced and competitive property market?
In a fast-moving market, people often feel pressured to decide quickly. But I’ve learned that pressure rarely leads to good decisions. My approach is to slow things down, giving clients space to reflect on where they are in life and what this next step means to them.
Rather than jumping into listings or timelines, I focus first on their concerns and long-term hopes. When people feel heard, they become more grounded, even in a noisy market.
My role isn’t to push for outcomes but to walk with clients through the process. Decisions made with understanding, not urgency, are the ones they stand by with confidence.
How do you personalise a property search to ensure the best match for a client?
Every client has a unique story, and their property journey should reflect that. Before viewing homes, I take time to understand their life stage, whether they’re growing a family, seeking stability, or planning for change.
I use PropNex’s tools to analyse transaction trends and location data, alongside platforms like ChatGPT to organise insights and simplify complex decisions.
But I don’t rely on tools alone. A home must feel right emotionally and practically. Often, clients sense alignment before they can explain it. My job is to help them recognise that and move forward with confidence.
But I’ve learned that pressure rarely leads to good decisions. My approach is to slow things down, giving clients space to reflect on where they are in life and what this next step means to them.
What trends are you seeing in Singapore’s property market right now, and how are you helping your clients respond to them?
I’m seeing buyers become more intentional and reflective. With higher prices and changing regulations, people are no longer just asking, “Is this a good buy?” but “Is this right for me?”
While this shift is healthy, it can also feel overwhelming. My role is to help clients step back and see trends in context, to distinguish between what truly matters and what is simply market noise.
Property valuation is often a concern for buyers and sellers. How do you ensure accuracy and transparency in this process?
Valuation is often misunderstood, so I address it early. For buyers, I check with several banks upfront to give a clearer picture of expected loan amounts and cash outlay before any offer is made.
For sellers, I focus on education. Valuation isn’t just recent prices multiplied by square footage. Different unit types, like patio or ground-floor homes, are assessed differently, details that are often missed.
By explaining these nuances early, I help manage expectations and reduce stress. Transparency isn’t about guarantees. It’s about helping clients move forward with clarity and confidence.
If you could go back to a particular stage of your life, when would it be and why?
If I could revisit a time, it would be the years of deep uncertainty after losing my husband. Not to change anything, but to remind myself that strength isn’t always about confidence. It can be quiet and uncertain too.
Back then, I often questioned if I was making the right choices or if things would ever feel stable again. It felt like I was reacting to life instead of living it. But those difficult seasons shaped the resilience and perspective I carry today.
That’s why, when clients feel overwhelmed or unsure, I understand. I don’t rush them. I sit with them in that space and support them through it, because sometimes, the most important thing isn’t a quick answer, but knowing you’re not facing it alone.
What’s your vision for Singapore in the next five years?
I see Singapore growing not just economically, but in wisdom and thoughtfulness. Progress should be measured not only by prices, but by how well people are supported in making informed, sustainable decisions. As property and financial matters become more complex, ethical guidance will become even more vital.
As our city matures, I believe there will be greater focus on stability, community, and long-term living. Neighbourhoods will matter more, not just for location, but for belonging.
In my role, I aim to support this shift by helping families make sound decisions they can live with, both financially and emotionally. When people feel secure in their choices, we build a steadier, more resilient Singapore.
If you could have a superpower for one day, what would it be and why?
I haven’t thought of this before. I think I would love the ability to pause time. Not to escape anything, but to give people space to breathe, think, and regroup when life starts moving too fast.
Stress is very real for so many of us. We’re constantly rushing, juggling responsibilities, expectations, and decisions, and sometimes all we really need is a short pause to regain our footing. In that stillness, worries often feel a little lighter, and priorities come back into focus.
Connect with Stella: TikTok, Instagram and Facebook.
Stella is a member of Rainmaker, a revolutionary movement that rallies like-minded people together based on the values of Love, Authenticity, Respect, Kindness and Youthfulness (LARKY).
