Meet Linda Tang: Singapore’s Gift Omakase Artist Bringing Heart Back to Floral Gifting

Meet Linda, who isn’t your typical florist. With an eye for detail and a heart for storytelling, she transforms traditional flower bouquets into customised “gift omakase” experiences — thoughtful, one-of-a-kind creations that combine preserved and fresh blooms, handcrafted elements, and deeply personal touches. Her work is less about flower counts and more about meaning, memory, and magic.

As a home-based creative, Linda has carved out a unique space in Singapore’s highly competitive floral industry by focusing on individuality over mass production. Whether designing for someone’s milestone moment or just to make someone smile, Linda’s mission is simple but powerful: to create gifts as unique as your loved ones.

What inspired you to start creating unique floral and gift arrangements and how did you discover your niche as a gift omakase master?

What inspired me was seeing how most floral arrangements in the market followed a cookie-cutter pattern. Rarely could customers find a bouquet they truly loved 100%. At most flower shops, you only get standard designs.

I noticed many customers saying, “I don’t like this” or “If only I could have that,” so I realised there was a niche for creating bespoke bouquets tailored to each individual. That’s how I found my calling — crafting one-of-a-kind floral experiences instead of mass-produced designs.

You blend traditional fresh flowers with preserved flowers and meaningful gifts. What made you decide to break away from conventional flower gifting habits?

I enjoy combining both because it allows for more creativity and freedom. Traditional bouquets tend to follow a fixed formula — for instance, six stalks of roses for a lower budget, nine or twelve for a higher one.

My approach is design-led, not stalk-count-led. I focus on aesthetics, meaning, and how each element complements the recipient’s story and personality, rather than restricting myself to rigid price tiers.

Building a floral and gift business in Singapore is competitive. What challenges have you faced and how did you overcome them?

Initially, being a home-based business posed several challenges. Without additional hands to assist, I couldn’t take on large bulk orders like 50 or 100 bouquets.

So, I decided to focus on niche customers who appreciate originality and are willing to pay for it. Instead of competing on price, I chose to stand out through creativity and customisation.

Every new order sparks my imagination. I wake up excited to conceptualise the next creation — visualising colours, textures, and materials even before I start crafting.

Could you share a memorable project or creation that stood out as truly unique?

One of my most memorable projects was before COVID, when I created an arrangement for Ms Liu, the daughter of the late Liu Kang, Singapore’s renowned artist. Her niece wanted to gift something distinctive for her birthday, so I designed a floral piece using a watering can as the base — an artistic, abstract creation rather than a standard bouquet.

Ms Liu loved it so much that she invited me into her home to view her father’s original artworks. It was a truly touching and unforgettable experience that inspired me to explore more abstract designs thereafter.

Your slogan is ‘Gifts as unique as your loved ones’. How do you ensure that every gift feels personal and customised for each client?

I pay close attention to details. For example, a client once told me he wanted to surprise his daughter but didn’t know what to get her. I asked about her interests and learnt that she loved a Disney princess with long hair.

So, I created a themed arrangement featuring the princess riding a horse through a floral forest, complete with the prince’s photo. It was a playful, story-driven creation — and she absolutely loved it. I always consider both the giver and recipient, ensuring every arrangement reflects their relationship and sentiment.

What excites you most when you wake up every day?

Floral design is my passion. Every new order sparks my imagination. I wake up excited to conceptualise the next creation — visualising colours, textures, and materials even before I start crafting.

Each bouquet is a fresh opportunity to express creativity and bring someone joy. To me, every day that I get to work with flowers is a good day.

What’s your vision for Singapore in the next five years?

I think Singaporeans are becoming more AI-savvy, and in future, people might start sending virtual AI bouquets instead of real ones. While that’s convenient, it lacks the warmth and personal touch of receiving a physical bouquet.

I hope we continue cherishing the tradition of giving real flowers — something tangible, heartfelt, and human.

If you could have a superpower for one day, what would it be and why?

If I had a superpower, I’d be like Santa Claus — going around delivering flowers to everyone, spreading happiness. Just recently, I gave nine ladies single stalks of flowers during an early morning meeting. It instantly brightened their mood and started their day with smiles. That’s the kind of joy I’d love to multiply across the world.

Connect with Linda: L’Unique and Facebook.

Linda is a member of Rainmaker, a revolutionary movement that rallies like-minded people together based on the values of Love, Authenticity, Respect, Kindness and Youthfulness (LARKY).