Meet Mike, a mindset coach and entrepreneur whose personal journey from financial hardship to building multiple streams of passive income has inspired many. Drawing from years of experience, Mike developed the 3 “E”s System—Explore, Embark, Empower—to guide individuals of all ages in discovering their strengths and creating income opportunities that align with their passions.
Whether he’s mentoring new entrepreneurs, speaking on stage, or sharing insights online, Mike is driven by one purpose: to help others believe in themselves. With a deep belief that everyone has something valuable to offer, he empowers his community to take small steps towards big transformations—starting with a mindset shift. His belief? To be 1% better today than yesterday.
What inspired you to develop your 3 “E”s system and help people build their own passive income?
It started with me reading the book Rich Dad’s Guide to Investing, followed by The Business School. That was my first introduction to the concept of passive income. Robert Kiyosaki explained that if your passive income exceeds your expenses, you are financially free.
I thought, “That’s simple. I need to find a way to earn passive income.” Initially, I assumed that meant getting extra jobs to earn more, but I later understood that it’s about creating or investing in systems that generate income on their own.
He introduced the ESBI cash flow quadrant and talked about creating businesses where either employees work for you or you build a system—like McDonald’s. McDonald’s doesn’t serve the best burgers, but it sells the most because of its systems.
That was my first exposure to the importance of SYSTEM, which I later learned can stand for “Save Yourself Time, Energy and Money.” Over time, I realised that many people want to earn passive income but lack the knowledge, confidence or guidance to begin.
So I developed a system to help them explore their options, embark on a plan, and eventually empower others in turn.
I understand your system can benefit people from age 10 to 87. How do you customise it across such a wide age range?
For me, a system should be simple and applicable to anyone—just like McDonald’s, where a 12-year-old or an 80-year-old can follow the same instructions.
I break down every idea into small, bite-sized steps that anyone can follow. That’s the essence of systemising—simplifying complex tasks into manageable actions.
If someone is unsure where to begin, I help them explore their interests or skills and suggest ways to turn those into something of value. Whether it’s cooking or pickleball, if they enjoy it, they can teach it or build something around it.
What is the biggest misconception people have about passive income?
Many people think passive income means doing absolutely nothing while money falls from the sky. That’s a myth. True passive income comes from putting in effort upfront—either in creating a business system or finding and investing in the right opportunities.
It takes time, effort, and discipline to build, but once established, it runs more independently. Even winning the lottery requires you to buy a ticket first.
Many people think passive income means doing absolutely nothing while money falls from the sky. That’s a myth.
You’re also a speaker. What are some key lessons you’ve learned on your journey?
Being a speaker is not easy—it’s a tough and often lonely journey. When you’re on stage, you’re exposed and expected to be perfect. But I’ve learned that true speaking comes not just from preparation, but from experience and the heart.
Often, I speak not from a script, but from what I’ve lived through. That makes it more authentic, but it also means you need mental resilience, especially when facing criticism or negativity. The key is staying grounded in your purpose and knowing why you’re doing it.
What do you think makes a good entrepreneur?
A good entrepreneur is someone with a strong mindset and a clear intention to make a difference. Entrepreneurship is about solving problems in the market and helping others.
I believe that every high and low in life is a gift meant to help someone else. I’ve gone from a life of luxury to being unable to feed my family, and I know what it’s like to feel like a failure.
But I also know that those experiences give me the strength and empathy to help others. If you have a good intention and keep showing up, good things will happen—even if not immediately.
Can you share one simple mindset shift anyone can use to get out of a rut?
I use the concept of the “Three Cs”: Cause, Commitment, and Continuity.
First, know your “why”—your cause. If it’s strong enough, nothing can stop you. Second, commit to that cause. Without commitment, it’s just a wish.
Third, keep going—continuity is what turns effort into results. These three together form a powerful mindset that can shift your life.
What’s your vision for Singapore in the next five years?
I don’t really have a grand vision for Singapore, but I do have one for myself. I hope my platform and message can inspire people in Singapore and beyond. I want to be a role model to show that it’s possible to overcome any situation and design the life you want.
Life is a process—a present—that prepares you for your next level. I want to shine, not just for myself, but so others can see what’s possible and shine too.
If you could have a superpower for one day, what would it be and why?
If I had a superpower, I’d want the ability to make one million people believe in themselves. Every person is born a champion—you were the one in half a billion sperms that made it.
But over time, life makes us forget that. If I could help someone truly believe they’re worthy, capable, and valuable, I think that would make a huge difference in their life and in the world.
Connect with Mike: MikeSoh and LinkedIn.
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