Meet Vicky, the visionary CEO of Francyn Atelier, a boutique interior design firm in Singapore specialising in luxury landed residential and commercial spaces. With a background in commercial design and a deep passion for creating personalised experiences, she transformed her career from designer to leader with boldness and authenticity.
At Francyn Atelier, luxury interior design is not just her profession – it is her passion. She believes in creating spaces that tell personal stories, evoke emotion, and reflect the taste and lifestyles of her clients. With a wealth of experience and strategic vision, she drives to craft exceptional interiors that redefines the essence of luxury.
Francyn Atelier focuses on luxury interior design. How do you personally define “luxury” in design?
Before defining luxury, I must first address a common misconception—many people think luxury is simply about spending a lot on expensive furniture or materials. They see something online or in a neighbour’s home and assume, “This looks costly, so it must be luxurious.”
Or they associate luxury with designer labels and branded furnishings. But true luxury goes far beyond that. It’s rooted in personal taste, individuality, and intentional choices. Every material selected should have a purpose, tailored specifically to the user.
For me, experience is just as important as aesthetics. Luxury isn’t only about how a space looks—it’s about how it makes you feel throughout the entire journey.
From the first consultation to the final handover, the process itself should feel elevated, warm, and meaningful. It includes service, hospitality, and attention to detail. In essence, real luxury is not just visual—it’s emotional. It should be personal, thoughtful, and deeply connected to the individual’s lifestyle.
You transitioned from being a commercial designer to becoming the CEO. How has that shaped your vision, and how has your perspective changed?
When I was first offered this opportunity, I paused. I questioned was I truly ready? I turned to my mentor and others I deeply respect. Their reminder was simple, yet powerful: readiness isn’t defined by age or experience, but by conviction.
Do you believe in yourself? Do you truly want this? Those questions made me reflect. I asked myself, ‘If not now, then when? If I’m not leading Francyn Atelier, then who will be?’ That became a defining moment—the shift from hesitation to action.
As a designer, my objective was always to deliver joy to clients—not only through well-executed design, but by creating thoughtful, meaningful experiences. One guiding principle has remained with me: ‘It’s not just about earning from clients; it’s about helping them.’
Today, as a CEO, that belief continues to shape the way I lead. It’s not about what we can extract from our clients, but about how we can create real value and serve them with integrity.
Don’t compete on price—compete on value. High-net-worth clients care more about experience and meaning than just cost. When you undercut to win a job, you risk losing your brand identity.
What challenges have you faced as a young female CEO in the competitive world of interior design?
That’s a very good question. I ask myself the same thing often. As women, we sometimes approach decisions with emotion, and I’ve had to train myself to remain objective, especially when navigating setbacks or mistakes.
Another challenge is perception: people expect young female CEOs to be forceful or dominant, particularly when leading predominantly male teams.
I’ve questioned whether I should adopt a tougher persona, but in the end, I believe authenticity matters most. I choose to lead with sincerity rather than put on a façade.
What advice would you give to aspiring designers who want to work in the luxury space?
First, experience is key. Always involve your clients in the design journey. Designers may have strong creative visions, but it’s important to listen and collaborate—after all, the space is meant for the client to feel at home.
Second, never overlook details. True luxury lies in thoughtful execution, not in flashy design. Even a wardrobe’s drawer alignment or material can elevate a space.
Third, don’t compete on price—compete on value. High-net-worth clients care more about experience and meaning than just cost. When you undercut to win a job, you risk losing your brand identity.
Looking ahead, what’s your vision for Francyn Atelier?
We launched with a team of 10 and aim to grow to 20 or 30 in the near term, with plans to eventually expand beyond Singapore.
We’re also focused on entering design competitions and earning recognition in the industry. Despite the competitiveness of the interior design space here, we’re committed to staying true to our niche and design philosophy.
If you could have a superpower for one day, what would it be and why?
Without a doubt—time control. It would be the most powerful and useful. I’ve also thought about flying, invisibility, or even super strength like Hulk or Thor. But if I had to choose, it would be either time control or mind control—both would be game changers.
Connect with Vicky: FrancynAtelier, LinkedIn and Instagram.
