Meet Marion, a Swiss content creator who traded the scenic Alps of Zurich for the dynamic skyline of Singapore. Fuelled by a lifelong dream to live in Asia, she relocated to the Little Red Dot and quickly fell in love with its vibrant food culture, multicultural experiences, and ever-evolving city life. Her journey, originally sparked by a career move, soon turned into a passionate pursuit of sharing Singapore’s hidden gems with her growing audience.
From viral videos on $10 box challenges to candid opinions on local quirks, Marion has captured the hearts of both locals and expats. Through relatable, humorous, and informative content, she challenges the idea that Singapore is boring—showcasing everything from underrated hawker stalls to art exhibitions. With her unique perspective, she continues to uncover the cultural surprises and everyday kindness that make Singapore an exciting place to call home.
What inspired your move from Switzerland to Singapore?
Basically, my ex-boyfriend had a job opportunity in Singapore and we relocated because of his job, and I had just finished my Master’s in Political Science and I thought OK, I will just find a job in Singapore instead of Zurich.
It was always my dream to live in Asia and that was a perfect opportunity.
As a content creator, what aspects of Singapore life are you most excited to share with your audience?
I think when there are new things to do, for example, new food spots or new food creations or let’s say new exhibitions, there’s this new balloon museum that just opened up. I think Singaporeans always say—like people say—Singapore is boring, and that makes me so angry because there are literally so many things to do.
And if I share something that they didn’t know, I’m super excited because people say, “Oh wow, I didn’t know that. That’s so cool.”
One of the most heartwarming surprises I’ve experienced in Singapore was the incredible kindness of strangers. On one occasion, I wanted to buy chicken rice but didn’t have cash or a local bank account yet. The uncle at the stall simply gave me the food for free.
What are some of the biggest cultural differences you have noticed between Switzerland and Singapore?
One of the biggest cultural differences I’ve observed is the nature of family relationships. For instance, I’m extremely close to my mum—we share everything and communicate very openly. In contrast, I’ve noticed that family dynamics here can sometimes be more reserved or distant.
Another cultural difference I noticed is how people in Singapore handle things like gift-giving—they usually don’t open presents immediately after receiving them. Also, the custom of removing shoes before entering homes or even places like nail salons or dental clinics was quite surprising to me. In Switzerland, even when I invite friends over, it’s perfectly normal to keep your shoes on.
What kind of content has resonated most with your followers since you started covering life in Singapore?
Some of my most viral reels have featured unique discoveries—like a shop where you can buy a box for just $10 and fill it with as many items as possible. That video alone received over 2 million views.
I’ve also found that news updates and occasionally controversial opinions tend to resonate strongly with viewers. For example, I once posted a video sharing my honest take on local bread in Singapore—it wasn’t exactly favourable—and it ended up going viral with over 14 million views.
What do you think makes a video go viral?
When it comes to creating viral content, I believe relatability is key. If people can see themselves in the content and feel compelled to share it with their friends, that’s when it’s most likely to take off.
What has been the most surprising or unexpected experience you have had in Singapore so far?
One of the most heartwarming surprises I’ve experienced in Singapore was the incredible kindness of strangers. On one occasion, I wanted to buy chicken rice but didn’t have cash or a local bank account yet. The uncle at the stall simply gave me the food for free.
From day one, people have been welcoming and generous—I’ve never once felt like a foreigner. Despite being told that Asians can be quite reserved, I’ve only felt warmth and acceptance here.
What advice would you give to other expats or content creators who are thinking of relocating to Singapore?
For those planning to relocate to Singapore, I’d advise doing your homework—especially when choosing where to live. Many expats get drawn in by larger apartments in outlying areas, only to end up feeling disconnected.
Also, try to secure a job before arriving, as the job market can be very competitive. Be patient with the paperwork and processes—it often takes more time than expected to feel truly settled.
If you could pause time, what would be the first thing you would like to do?
As for personal reflections, there’s not much I’d change in my day-to-day life. I genuinely enjoy what I do and make it a point not to delay the things on my bucket list.
If I had one wish, it would simply be to spend more time with my mum and brother.
If you could have a superpower for one day, what would it be and why?
If I could choose a superpower, I’d want the ability to see the future—just to glimpse what’s ahead, decide if I like the direction I’m heading, and perhaps adjust some of the choices I’m making today.
Connect with Marion: Instagram, TikTok and YouTube.
