Meet Jonathan, the visionary behind Pacific Medihub, a Singapore-based company on a mission to revolutionise healthcare supply chains across Southeast Asia. Sparked by a personal experience at a dental clinic, Jonathan realised how one missing consumable could delay treatment and disrupt patient care.
With a customer-first mindset and a commitment to operational excellence, the company is now a trusted partner for countless healthcare providers. Backed by a vision to create a healthcare ecosystem where clinicians can focus on patients—not procurement- Jonathan is setting a new benchmark for medical supply solutions in Singapore and the region.
What inspired you to start Pacific Medihub, and why did you choose dental and medical consumables?
There was once when I visited a neighbourhood dentist and they ran out of a material which delayed my appointment. From this experience, it showed me how a single missing item can delay care and unsettle patients.
Although I am not a doctor, I realised I could still make a meaningful difference by keeping everyday essentials constantly available. From then on, Pacific Medihub has grown into a humble supplier with the mission to be the “purchaser’s purchaser,” ensuring clinicians have what they need so they can focus entirely on healing.
How do you ensure that the products you supply meet the stringent safety and quality standards required by healthcare facilities?
We partner only with manufacturers that hold ISO 13485 and the relevant CE or FDA clearances. Every incoming batch is spot-tested before stocking in, and our digital lot-tracking system can trace a single box from the factory floor to the chairside within minutes.
Just as important, every warehouse and delivery colleague receives ongoing training in strict hygiene practices, and we conduct regular in-house audits to keep every protocol sharp. If I wouldn’t let my own family be treated with it, it never ships.
What sets Pacific Medihub apart from other suppliers across Southeast Asia?
Everything revolves around the clinic’s experience. Through one online storefront, practitioners can order any clinic products from gauze to dental chairs without juggling multiple vendors or invoices. When an item is unavailable, our team instantly scans other vendors’ inventories for the closest or superior alternative so patient care never stalls.
Behind the scenes, demand-forecasting algorithms learn each clinic’s usage patterns and suggest timely reorders, freeing precious storage space in land-scarce Singapore. From first click to final delivery, success is measured by how effortless the process feels for those on the front line of care.
But perhaps the most important quality is 感恩 (gratitude). So much of what we achieve comes from opportunities that others have given us — a door opened, a connection made, a second chance offered. The only thing we truly control is our effort.
How important is product training and ongoing support in ensuring long-term relationships with your clients?
Essential. A glove that tears mid-procedure costs far more than the glove itself. We provide bite-sized training videos, and maintain 24/7 chat support so every item is used exactly as intended. By lifting administrative burdens, we give nurses and managers time back to enhance patient experience.
In an industry that’s constantly evolving, how do you stay ahead in innovation and service delivery?
Our in-house R&D cell meets each month around a single question: ‘How can we serve clinics better and make their process more efficient?’ Recent answers include live-stock integrations with practice-management systems, and pilots of RFID-enabled expiry and low-stock alerts, smoothening out the stock-taking process.
By pursuing small, practical wins every quarter, we help clients stay a step ahead of tomorrow’s challenges.
What do you think makes a good entrepreneur?
I think good entrepreneurs don’t just build businesses — they build meaning, for themselves and for those around them. It begins with honesty — not just in how we deal with others, but in how we face ourselves.
Ask yourself, are we doing what’s right, or what’s convenient? Are we chasing success, or creating real value? What truly sets great entrepreneurs apart is their mindset.
They’re observant, always learning, and never satisfied with surface solutions. They notice what others miss — inefficiencies, frustrations, moments of opportunity — and they act on them. They are very much driven by a quiet responsibility to improve things.
At their core, they remain motivated to grow — not just for personal gain, but to leave behind something better. This is something that I truly believe in.
But perhaps the most important quality is 感恩 (gratitude). So much of what we achieve comes from opportunities that others have given us — a door opened, a connection made, a second chance offered. The only thing we truly control is our effort.
Everything else — timing, luck, support — often comes from beyond us. That’s why we must always stay thankful. Grateful for the people who believe in us, the setbacks that shaped us, and the chance to try again. And when success does come, we carry it with humility — not as a badge of pride, but as a reminder of how much was given, not just earned.
As an individual, I live by this principle: 愿 (the willingness to reflect), 勇(the courage to change), 律(the discipline to persevere), and 感恩(the heart to be thankful). When we build with these values at the centre, 果自成( the results will come). Not forced, not rushed, but formed through sincerity, gratitude, and a shared commitment to grow together.
What are your future plans for the company—expansion, product lines, or technological integration?
We are rolling out full RFID tagging on every product to give clinics real-time accountability and true one-click reordering. Once Singapore proves this model end-to-end, we will transplant the blueprint across Southeast Asia through hub-and-spoke partnerships with local SMEs.
Simultaneously, we are transitioning our catalogue towards eco-friendly, sustainably sourced consumables to shrink both carbon footprint and clinical waste.
These initiatives converge on an IPO targeted at a S$1 billion valuation—not as a cash-out, but as an invitation for clinicians, suppliers, and mission-driven investors to become co-owners, pooling resources and knowledge so the entire healthcare ecosystem can keep improving together.
What’s your vision for Singapore in the next five years?
I envision a healthcare ecosystem where efficiency never eclipses empathy—where clinics, freed from supply worries, invest reclaimed time in better bedside care.
If Pacific Medihub can enable a dentist to see one extra patient, or a GP to spend an extra minute explaining a diagnosis, we would have justified our place. Success will be measured not only on a future ticker symbol but on the ripple of better health we leave behind.
Connect with Jonathan: LinkedIn.
