Meet Jauz, a resilient single mom influencer who has built a strong online presence by sharing her journey of entrepreneurship, motherhood, and personal growth. Having previously owned and managed multiple businesses, she brings a wealth of experience in navigating the challenges of running a company while raising her children.
Her content resonates with fellow parents, aspiring entrepreneurs, and women looking for inspiration, as shares insights on business, lifestyle, and self-empowerment. Through her platform, Jauz continues to uplift and motivate her audience, proving that single moms can thrive in both business and life.
What inspired you to start your journey as a mom influencer?
What inspired me to start my journey as a mom influencer was the flexibility of time and the fact that I could create content with my kids, which helped us bond. But of course, I also enjoy editing my videos and sharing my thoughts—it’s part of my personality.
I was especially happy that, in the beginning of my influencer journey, I was seen as an unwed single mom. That helped me attract a strong following of female supporters, many of whom are still with me today. I soon realised that many women needed support and validation and I wanted to create content that supported them.
How do you balance content creation and being a mother?
To be honest, I don’t balance it very well—there are just too many things going on in my head! But I think the key for me is compartmentalising. Some days, I just want to be a full-fledged mom, so I put my phone away. That’s why I’m a terrible texter—messages and emails pile up because I choose to focus on my kids.
Other days, when I feel inspired, I focus entirely on content creation. As a content creator, I don’t like making videos just for the sake of posting. My content needs to be funny, have my personal touch, and still deliver the brand’s message effectively.
I need my kids to be in the mood, and I need the right energy to bring my ideas to life. Then there are days when I focus on my business—going for meetings and handling operations.
So aside from using calendars and to-do lists, I focus on compartmentalising my emotions and responsibilities. Before stepping into a meeting, I tell myself, “Put aside all the mom thoughts and focus.” That’s the only way I manage it all.
Can you share a memorable experience from one of your acting roles?
For content creation, my most memorable experiences come from watching how my children evolve. It’s not just about a single skit or filming day—I remember every single video we create together. For example, there’s a video I did with my younger daughter where we had to run from something.
The video was only 15 seconds long, but filming took two different days and a total of four hours. She had to run naturally, but I also needed to get the right angles. On the first day, she wasn’t cooperative at all—she just wanted to go out and play. I had to ‘bribe’ her with McDonald’s just to get her to finish the shoot.
As for my acting role in Jack Neo’s film, I was really lucky. He gave me a small role without an audition, and I was even happier when I realised that most of the cast were my friends. A memorable part of that experience was simply observing behind the scenes.
Coming from an events background, I studied how they planned schedules, managed budgets, and executed production. It was an eye-opening experience. Although my role was small, I had four full days of filming.
But in the final movie, I only appeared for less than two seconds! There were even entire scenes that got removed, including a dancing robot scene we worked so hard on. That was disappointing, but it was still a valuable experience.
Many single moms messaged me, saying, “Your content gives me hope that love is still possible.” They told me that society often labels single moms as ‘damaged,’ making them feel like they’ve lost value.
How has your experience as a mom influenced the content you create?
My content is very real and relatable because it’s based on my personal life experiences. I went through different stages—I was an unwed single mother of twins, then I got married, then I became a single mother again after divorce.
Many single moms messaged me, saying, “Your content gives me hope that love is still possible.” They told me that society often labels single moms as ‘damaged,’ making them feel like they’ve lost value. Through my content, I wanted to show them that they are still worthy and that life goes on.
Now that I’m back to being a single mom of three, my content has evolved again. I even made content about dating as a single mom—showing that there’s nothing wrong with wanting love again. I always add humour because I want to show my kids that life is meant to be enjoyed, no matter what happens.
What challenges have you faced as a content creator, and how do you overcome them?
One challenge is not being valued for my work. Many people still think that content creation is just a hobby, and they don’t respect it as a serious business. Some brands try to lowball our rates, assuming we do this just for freebies.
Another challenge is that many media companies don’t take influencers seriously. Unlike traditional artists under management, independent influencers like me have to do everything ourselves—negotiating deals, handling admin work, and managing finances.
It’s tough, but the good thing is that I earn more because I’m independent. Still, sometimes I wish there were more structured opportunities for influencers.
What advice would you give to other mothers who want to pursue social media influencing?
Just start. Don’t wait for the perfect moment. Don’t worry about what people will say—whether they’ll judge you or gossip about you. If you want to try, then try. You never know what opportunities might come your way. I never thought I’d become an influencer.
I was just a pregnant woman trying to find nice clothes, and somehow, that led me here. Every story deserves to be told. And most importantly, keep your content positive. Many young people watch our videos, so be mindful of what you put out there.
What are your future plans for content creation?
I’m starting a ‘live’-selling channel, and this year, I’m fully focused on making it work. For years, I’ve been looking for someone to teach me ‘live’-selling, but most people guard their secrets. They don’t want to share their audience or reveal their strategies.
Luckily, I met someone who believes in my story and is handling the backend logistics and inventory. We are building a ‘live’-selling platform for mothers and single moms—helping them sell products while also building a community.
On some days, we might not even sell anything. We’ll just chat about parenting, school, and everyday life. This is my biggest focus right now.
Where do you see yourself and what’s your vision for Singapore in the next five years?
For myself, I hope to be happier, richer, and well-rested. I want my entire income to come from digital work, and I want to be recognised for the right reasons.
For Singapore, I see it becoming even more digital and tech-driven. But I also hope there will still be jobs for people who aren’t tech-savvy. The future will be challenging for the next generation, and that worries me. I just hope that whatever happens, we always find a way to thrive.
Connect with Jauz: Facebook, Instagram and TikTok.
